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New Perspectives on Pricing
Dr. Enrico Trevisan
Core Pricing Skills
Stephan A. Butscher
Quantitative Methods in Discount Management
Tim Smith, Ph.D.
Psychological Aspects of Pricing
Andreas Hinterhuber, PhD.
Avoid the Commodity Trap: Pricing Services in a Recession
Reed K. Holden, D.B.A.
Price Certainty in Uncertain Times…
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9 Factors That Affect Willingness To Pay
Meagan Ford | November 28, 2016
Companies should better understand “customer willingness-to-pay” concepts before starting or negotiating new...Read More
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