| Workshops (click here) -- Tuesday, October 28 |
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General Sessions -- Wednesday, October 29, Morning |
| 7:00 a.m. |
Registration / Breakfast |
| 8:00 a.m. |
Welcome and Networking -- Eric Mitchell, President, Professional Pricing Society |
| 8:20 a.m. |
KEYNOTE: Managing Value Perceptions and Expectations
Thomas Nagle, Ph.D., Partner, Monitor Strategic Pricing Group, Co-author, The Strategy and Tactics of Pricing, 4th edition |
| 9:15 a.m. |
Networking Break/Sponsor Hall and Bookstore Open |
| 10:00 a.m. |
KEYNOTE: Marketing 2.0 and Its Amazing Impact on Pricing
Laura Preslan, Business Integration Manager, Microsoft Advertising; Member of the PPS Board of Advisors |
| 11:00 a.m. |
KEYNOTE: Pricing in an Economic Downturn — Lessons Learned from Over 1,000 Companies
Matt Johnson, Partner, Simon-Kucher & Partners (SKP) |
| 12:00 a.m. |
Lunch |
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Breakout Tracks -- Wednesday, October 29, Afternoon |
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PRICING PRACTITIONERS TRACK |
PRICING EXPERTS
TRACK |
PRICING & MARKETING RESEARCH |
| 1:00 p.m. |
Price Management for Long Term Purchase Agreements
Matt Comerford, Business Analyst, Freescale Semiconductor |
Successful Implementation of Pricing Strategies
Nicolai Broby Eckert, Partner, Implement A/S, Copenhagen, Denmark |
Pricing the Unexpected: Making Research Count in Uncertain Times
Debra Patek, Co-Founder and Vice President, ThinkVine Corporation |
| 2:00 p.m. |
Networking Break/Sponsorship Hall and Bookstore Open |
| 2:30 p.m. |
Pricing for Value in Mature Markets: Establishing a Structure for Success
Raghav Keshav, VP of Global Portfolio Management, Sterling Commerce |
Innovating Down
Steve Haggett, Director of Client Relationships, Holden Advisors |
Know Thy Customer:
Predicting How Preference Translates Into Choice
Dr. Scott Davis, Professor, UCLA's School of Management |
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5 Minute Break |
| 3:35 p.m. |
Roadmap to Value Selling:
How APC Used TCO to
Establish Value Selling
Scott Olsen, Director of Global Price Management APC by Schneider Electric |
Profit Levers of
Promotional Discounts
Tim Smith, PhD, Adjunct Professor of Marketing at DePaul University, Chief Editor of The Wiglaf Journal |
The Role of Market Research in Best Practice Pricing
Per Sjofors, Founder and Managing Partner, Atenga, Inc. |
| 4:35 p.m. |
Sponsor Hall Open and Informal Networking Session |
| 6:00 p.m. |
PPS Gala Reception |
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Breakout Tracks -- Thursday, October 30, Morning |
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PRICING PRACTITIONERS TRACK |
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PRICING & MARKETING RESEARCH |
| 7:00 a.m. |
Breakfast |
| 8:00 a.m. |
Managing Price: A B2B Practitioner’s Guide to Profitable Growth
Cary Shackelford, Strategic Margin Management, Acuity Brands Lighting |
Protecting Margins in an Economic Recession
Lisa Thompson, Partner, Strategic Pricing Group, a member of Monitor Group |
Pricing, at Your Service
Julie Meehan, Manager, Deloitte and Simon McLain, Manager, Deloitte |
| 9:00 a.m. |
Networking Break/Sponsorship Hall and Bookstore Open
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| 9:45 a.m. |
Price Compatibility Development: Driving a Commitment to Success
Andrew Rojeski, Senior Director of Strategy, Tyson Foods, Inc. |
What Does a Fully-Equipped Pricing Function Look Like, and Do You Know the Best Short-Cuts?
Rob Docters, Partner, Abbey Road Associates |
Pricing Based on the True Willingness to Pay
Göran Skugge, Senior Partner, PriceGain, Stockholm, Sweden |
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5 Minute Break
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| 10:50 a.m. |
Strategy and Tactics: Managing Many Price Points with Limited Resources
David Henry, CPP, Pricing Analyst, Wencor West Inc. |
Realizing Value from Pricing Transformation Investments
John Hanson, Partner, Accenture’s Pricing/Profit Optimization Practice |
Benchmarking Competitors’
Raw Material Prices
Bruce W. Deckman, President, Strategic Analysis Inc. |
| 11:50 a.m. |
Lunch |
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General Sessions -- Thursday, October 30, Afternoon |
| 12:50 p.m. |
KEYNOTE: How to Organize and Manage the Pricing Function in Your Company
Larry Montan, Director, Deloitte Consulting |
| 1:50 p.m. |
KEYNOTE: The Price is Wrong: Understanding What Makes a Price Seem Fair
Dr. Sarah Maxwell, Author and Co-Director of the Fordham University Pricing Center |
| 1:50 p.m. |
Conference Close |