As a Pricing Practitioner you already know the steps required to get to the right price. Yet, despite demonstrating the tremendous benefits with your pricing and profit analyses, you realize that your firm is not fully committed yet. You still encounter organizational roadblocks that prevent effective price management practices from taking hold. Why?

Achieving true Pricing Transformation requires the alignment of a diverse set of functions from across the organization such as Sales, Marketing, IT, Finance and HR and a focused organizational alignment effort. This workshop will outline a framework for understanding and analyzing these organizational roadblocks and will equip pricing practitioners with best practices and tools to address them. As a result, you will accomplish the cultural changes necessary for more profitable price management.

At this workshop you will learn how to:

• Incorporate the “people dimension of pricing management” framework and how to apply it successfully to your organization
• Diagnose, analyze and prioritize the key drivers and restrainers of achieving the cultural changes required to support pricing
• Deploy best practices and tools which are most effective in driving organizational change
• Implement your plans for pricing leadership, alignment and commitment \
• Properly align your pricing function with your firms’ human resource and cultural practices

Key topics and take-aways from this workshop:

• The essential elements you need to accomplish organizational alignment
• How to realistically assess your organization’s readiness for pricing changes
• Best practices in making your pricing changes “stick”
• The crucial role of obtaining leadership alignment and commitment to pricing
• How to obtain user adoption of your pricing systems and processes
• The correct way to build a pricing training program internally
• How to communicate successfully throughout the organization on price
• How to structure the firm with clearly defined roles, responsibilities and accountability
• The best ways to grow your pricing talent and show them positive pricing career paths
• Why you must optimize performance and pay measures, in order to acquire pricing discipline