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The PPS 21st Annual Fall Pricing Conference & Workshops
San Francisco / October 27th, 28th and 29th, 2010

At-A-Glance Agenda

Full-Day Workshops -- Wednesday, October 27 

"Managing Price Confidently in an Uncertain Economy"
Presenter: Mark Burton, Co-founder and Vice President, Holden Advisors  (
workshop details)

"The Price Setting Process: A Key Step Towards World Class Pricing"
Presenter: Jim Saunders, Pricing Management Practice Leader, Pricing Solutions Limited (
workshop details)

"Making Pricing Flexibility Under the Law Work for You"
Presenter: Eugene F. Zelek, Jr., Partner and Chair, Antitrust & Trade Regulation Group, Freeborn & Peters LLP (workshop details)

"How to Create and Develop the Pricing Team of the Future"
Presenter: David Palmer, CPA, MBA, Ph.D., President, Institute for Marketing & Innovation, Inc. Adjunct Professor, Santa Clara Univ. & Silicon Valley Management Consultant (workshop details)

"Developing Optimal Pricing & Reimbursement Strategies in Today’s Global Healthcare Markets"
Including Pharma, Biotech & Medtech Products
Presenter: Christian Schuler, Partner and Head of Life Science, Simon – Kucher & Partners (
workshop details)


(Executive Summit details)

General Sessions -- Thursday, October 28, Morning

7:00 a.m.
Registration / Breakfast
8:00 a.m. Welcome and Networking -- Kevin Mitchell, President, Professional Pricing Society
8:15 a.m.

KEYNOTE:The Essentials for Managing in the New Market Reality
Reed Holden, DBA, Founder & CEO, Holden Advisors (details)

9:15 a.m.
Networking Break/Sponsor Hall and Bookstore Open
10:00 a.m.

KEYNOTE: Preparing for the Coming of High Inflation 
George Stalk, Senior Advisor, The Boston Consulting Group  (details)

11:00 a.m. KEYNOTE: Practical Tips to Ensure a Successful and Profitable Pricing Transformation Initiative 
Richard Piasentin, Vice President of Global Handset Operations, Research in Motion  (details)
12:00 a.m.
Lunch

Breakout Tracks -- Thursday, October 28, Afternoon

PRICING PRACTITIONERS TRACK
PRICING EXPERTS
TRACK
TOOLS AND TECHNIQUES
1:00 p.m.

Value Analysis Tools for Strategic Pricing
Kevin Lemke, Director of Global Pricing, Freescale Semiconductor (details)

Pricing Strategies for the Economic Cycle
Colin Carroll, Vice President of Business Consulting, Vendavo  (details)

Engaging Sales in Pricing – Best Practices
Larry Montan, Director, Deloitte Consulting (details)

2:00 p.m.
Networking Break/Sponsorship Hall and Bookstore Open
2:30 p.m.

Increase Demand and Improve Monetization Without Lowering Price
Todd Bennett, Manager of Revenue Development, Walt Disney Company (details)

Value Quantification and Value Pricing of Services
John McVicker, Manager of Market Insights, IBM (details)

Pricing Effectiveness: You Can’t Manage What You Don’t Measure
Kerry A. Hanahoe,
Vice President-Corporate Pricing, Gartner, Inc. (details)

5 Minute Break
3:35 p.m.

Engineered to Price
Mike Lawson, Director of Strategic Pricing, Depuy Orthopaedics (a Johnson and Johnson Company) (details)

The Top Right Quadrant: The Strategic and Tactical Answer to Profitable Pricing
Ritesh Sheth, Director of Pricing Strategy, Hoover’s a D&B Company (details)

Discounts: Share Taking or Profit Hemorrhaging?
Tim Smith, PhD, Managing Principal of Wiglaf Pricing, Adjunct Professor at DePaul University (details)

4:35 p.m.
Sponsor Hall Open and Informal Networking Session
6:00 p.m.
PPS Networking Reception -- Sponsored by

Breakout Tracks -- Friday, October 29, Morning

PRICING PRACTITIONERS TRACK
PRICING EXPERTS
TRACK
LIFE SCIENCES
7:00 a.m.
Breakfast
8:00 a.m.

Moving from “The Price is Right/Wrong.” to “The Price is Right/Wrong Because...”
Laurent Gambier, Pricing Manager EMEA, APC by Schneider Electric (details)

Managing Discount and Promotion Requests and Tracking Effectiveness
Avy Punwasee, Senior Consultant, Pricing Solutions
Limited (details)

Innovative Contracting and Risk-Sharing in the Life Sciences Market
Heather Steinfield, Partner, Simon-Kucher & Partners (details)

9:00 a.m.
Networking Break/Sponsorship Hall and Bookstore Open
10:00 a.m.

Using Data Visualization Techniques to Optimize Your Pricing Success
David Hass CPP, Senior Managing Director, Service Corporation International (details)

Good Pricing Decisions Requires Competitive Information-How to Research Rivals’ Pricing
Parmelee Eastman, President, EastSight Consulting (details)

Early and Innovative Pricing Strategy in the Life Sciences Industry
Erik Schultz, MA, MBA, Vice President of US Pricing and Market Access, HERON Evidence Development LLC (details)

5 Minute Break
11:00 a.m.

The Pricing Consultant Dance:  Achieving Mutually Successful Project Results
Peter Maniscalco, Director of Pricing, East Penn Manufacturing Company, Inc.
Alan J. Hollander, Senior Director of Global Pricing, LexisNexis (details)

Foundations of Pricing Optimization: Measuring Your Products’ Market Power and How To Capitalize On It
Daniel S. Levy, National Managing Principle, Advanced Analytical Consulting Group, Inc. (details)

Maximizing Medtech Pricing Effectiveness with Insights and KPIs
Ray Almeida, Director, Contracting Solutions & Analysis, Boston Scientific Corporation
Gopkiran Rao, Senior Director, Life Sciences Industry Marketing, Model N (details)

Noon
Lunch

General Sessions -- Friday, October 29, Afternoon

1:00 p.m.

KEYNOTE: The Future of Pricing: the Essentials for Managing Pricing in the New Market Reality
Presenter: Dr. John E. Hogan, Co-founder, Value Management Advisors (details)

2:00 p.m.

KEYNOTE: Walking the Walk 
Presenter:
Laura Preslan, US Director of Business Excellence and Monetization, Microsoft Corporation - Microsoft Advertising (details)

3:00 p.m. Conference Close



 
REGISTRATION

Fall Conference Home

Certified Workshops

2nd Annual Pricing for
Executives Summit

At-A-Glace Agenda

Fees, Conference and
Hotel Information

For More information on the program please contact:
Professional Pricing Society at 770-509-9933

Request speaking with:
Cherica Spann
Cherica@pricingsociety.com



 
Excellent platform to hear pricing experiences from other industries and gain insight into new pricing techniques.”

-- John Burdass,
Head of Pricing
Colt Telecom.
London UK

It is very interesting to see the growing importance of price in a profitable organisation.”

-- Theo Geurts,
Revenue Management Supervisor
Caterpillar, Switzerland

I really enjoyed the opportunity to meet and network with like-minded individuals who understand the challenges that a pricing executive faces.”

-- Daniel Lee
Director of Pricing,
Acklands-Grainger

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