Workshop Agenda (applies to all 5 workshops) 8:00 a.m. -- Breakfast / Registration 9:00 a.m. -- Workshop Begins 10:00 a.m. -- Morning Break 10:30 a.m. -- Workshop Resumes 12 Noon -- Lunch 1:00 p.m. -- Workshop Resumes 2:30 p.m. -- Afternoon Break 3:00 p.m. -- Workshop Resumes 4:00 p.m. -- Workshop Close For those working toward the full Certified Pricing Professional designation, this course counts as ONE CREDIT.

About this Advanced Workshop

This is a comprehensive introduction to the concepts, theories and applications of pricing and revenue optimization. From the initial success of “yield management” in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many industries. The course will emphasize the dynamic nature of pricing problems, the critical role of price differentiation and supply constraints, and the techniques that can be used to calculate and update optimal prices.

Key Topics Include:

• Basics Of Price and Revenue
•  Price-Response Function
•  Price Response With Competition
•  Incremental Cost
•  Solving the Basic Price-Optimization Problem

Included Free with this course: This course will be supported by Dr. Phillip’s book Pricing and Revenue Optimization. The book will be provided at no extra cost.

The Economics of Price Differentiation 

•  Tactics for Price Differentiation 
•  Volume Discounts 
•  Calculating Differentiated Prices

•  The Nature of Supply Constraints 
•  Optimal Pricing With a Supply Constraint 
•  Opportunity Cost 
•  Peak-Load Pricing

•  Dynamic List Pricing 
•  Setting Optimal List Prices 
•  Markdown Pricing

•  Calculating Optimal Customized Prices
•  Estimation Of Price-Response Functions
•  Customized Pricing in action