Pricing Podcast: Creating & Capturing Value With Ed Kless & Ron Baker

Learning how to create and capture value in pricing is a valuable skill. In this PricingPodcast, Lisa Fisher, the PPS Senior Director of Marketing and Communications, talks with Ron Baker, Founder of VeraSage Institute about the newest PPS Online Pricing Course “Introduction to Pricing on Purpose: Creating and Capturing Value”.

Ron and Lisa discuss why this topic is relevant in today’s marketplace.

Listen to the interview on SoundCloud HERE.

Professionals willing to improve product pricing will best benefit from the newest Online Pricing Course, as discussed in the podcast. Ron Baker, Founder of VeraSage and Ed Kless, Senior Director, Partner Development of VeraSage lead our newest Online Pricing Course offering, “Introduction to Pricing on Purpose: Creating and Capturing Value”.

Click To Register For The Course!

Discover the insightful strategies the course can provide businesses ready to shift from cost-plus to value-based pricing. Learn the alternatives to pricing your products and /or services based on customer-perceived value, rather than cost-plus pricing methods. By learning to avoid the deleterious consequences of cost-plus pricing, attendees will improve communication with customers, be able to discover their expectations up-front, enhance their loyalty and retention, and increase your profitability.

Attendees Will Learn:

  • The genesis of cost-plus pricing-and why so many businesses still cling to it
  • All customers are not created equal and the economies of price discrimination
  • The First Law of Pricing
  • Why there is no such thing as a commodity
  • The seven types of customer risk and their impact on value
  • What is “fair price?”

Who Should Attend: Any executive who is interested in being among the leaders in the business world moving away from the cost-plus pricing method to achieve a competitive differentiation and who is tired of sacrificing profits on the altar of costs.

Don’t miss Ron Baker & Ed Kless share their expertise in-person during #PPSCHI18!

Register to attend HERE  and click the image below to learn more about the 29th Annual Spring Pricing Workshops and Conference event!