Price compression is leading to a decline in profits for traditional revenue streams in transaction banking. Strategic price management is an underused lever to boost profits and maximise client relationships. In this series of white papers, we give guidelines on the necessary steps to bring strategic price management to life through value-based pricing. This includes redefining the way pricing is conceived (Price Strategy), designed (Price Setting) and delivered (Price Implementation). In this article we focus on Price Setting – the design of new price models that align with client needs and tap into their “willingness to pay”.
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