Travis Umpleby, pricing expert and Senior Consultant at Holden Advisors, shares 4 strategic lessons that make for effective price increases. Understanding the best strategies to price products in business has proven to maximize business profits. We talked with Travis Umpleby, Senior Consultant at Holden Advisors, about ways to improve prices in business. Listen as he shares lessons that will aid in growth revenue growth within business. Learn the best tools, the right timing and ways to approach price increases with confidence in this #PricingPodcast! Click the image below to hear the #PricingPodcast: About Travis Umpleby: Travis is a Senior Consultant at Holden Advisors and drives pricing and negotiating initiatives with customers. He specializes in creating pricing-to-value strategies and negotiation tools that include Give-Gets and value messages that sales teams can use when facing tough negotiations. Travis excels in developing Backbone Coaches to reinforce behavior change. As a certified Negotiating with Backbone facilitator, Travis leads workshops across diverse industries such as SaaS, manufacturing, and data services. Travis holds an MBA from the Carroll School of Management at Boston College, and a Bachelor of Science from Brigham Young University. Speakers from Holden Advisors will be featured during the 29th Annual Fall Pricing Workshops and Conference in Dallas, Texas! Click the image to view the FULL Speaker lineup and REGISTER your team today!