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Laura Preslan - General Manager, Microsoft CorporationPricing expert Laura Preslan will deliver the Keynote:
"Using Influence Versus Authority For Better Pricing Decisions"The pricing industry is filled with cross-organization, cross-team, cross-company communication and decision-making, often blurring the roles the of authority. Progress can still be achieved however, if key strategies are learned to increase pricing influence within the organization. Laura will share proven strategies, how to find supporters and break down real-world business examples for Conference attendees to maximize success within their organizations. About Laura: Laura Preslan has 20 years of experience in marketing, sales, pricing, consulting, technology implementation, industry analysis, and team leadership. She has worked at Microsoft for nine years. Prior to Microsoft, she was a Senior Manager at Deloitte Consulting’s pricing practice and was a VP of Research at AMR Research. She graduated from Brown University and is a member of the PPS Board of Advisors.
Mark Burton - Principal, KPMGIndustry leader Mark Burton will deliver the Keynote Presentation:
"The Four Disciplines of Breakout Pricing"Learn how the leaders in pricing consistently apply four disciplines that connect target markets to customers. Attendees will gain the tools to drive strategic, financial alignment ensuring that pricing supports the business goals, and ways to turn attention to the customers. Burton will share ways to develop expert-level pricing skills that ensure success throughout sales organization. About Mark: Mark Burton is a Principal in the Strategy Consulting Practice at KPMG and leader of their pricing practice, where he develops cutting-edge pricing strategies across diverse sets of clients and industries. A recognized thought leader with 20 years experience developing and implementing pricing strategy and transformations, Burton has an MBA in Business from Boston University and a bachelor’s degree in Electrical Engineering from Union College. Burton is an author with experience spanning several industries including manufactured products and parts, high technology components and devices, business and outsourced services, software and data services, medical devices, pharmaceuticals, and distribution.
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WATCH below for more details:[video width="" height="" mp4="https://cdn.shopify.com/s/files/1/0182/3165/6512/files/CFS.mp4"][/video] Speaker Submission Requirements: Presentation Title: This is the opportunity to capture the potential audience! Please make sure the title is catchy and directly speaks to the proposed topic. Abstract: The abstract should be presented in a problem/solution format that will engage an audience and provide value in the explanation/presentation. The abstract is limited to approximately 750 characters. Objectives: Your objectives will be 3 statements that finish the start ‘Participants will learn…’ and should highlight what participants will be able to practically apply when they return to work after the conference. The objectives are limited to approximately 400 characters. Bio: Your professional bio should include your current job title and organization, key areas of expertise or knowledge, any authorships and professional association with PPS/CPP, and finally education earned. The bio is limited to 500 characters. Preferred Topics: