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Optimized pricing strategies offer a way to make a positive impact on business continuity, financial performance and customer loyalty. This Guest Post features highlights from the Syncron & PPS interview sharing strategies and tactics teams can put in place to achieve success in turbulent times.Continue reading
Currently our Main site, PricingSociety.com is experiencing technical difficulties. However, you can STILL register for our upcoming Fall Pricing Workshops and Conference in San Francisco #PPSSF! The deadline to book a discounted rate at The Palace Hotel San Francisco is THIS FRIDAY!
Reach us directly:
Call - 770.509.9933 or Email: Cherica@PricingSociety.com.We look forward to speaking with you and apologize for the temporary inconvenience.
Follow us on Twitter, LinkedIn, and Facebook for more #PPSSF updates!Continue reading
Learn the strategic influences of customer price acceptance in this Online Pricing Course with Tim Smith, CPP.
Obtain valuable pricing strategies, access to industry publications, research and more resources for pricing professionals around the globe. The Professional Pricing Society's online education offerings are taught directly from leading pricing experts from around the world. Take an on-demand course from anywhere in the world, at any time!
Every PPS Online Course qualifies as one (1) CPP Credit towards a CPP Designation.
Influencing Customer Price Acceptance With Tim SmithWorkshop Details: Why is raising prices so difficult but lowering prices so easy? What can marketing communications and sales do to improve price capture? What kinds of switching costs affect pricing? Why do prices end in nines? Why do mattress salesmen show customers outrageously expensive beds first prior? Why are price cuts easy but price increases hard? How do customers think about prices and what can a company do to influence their expectations positively? In the "Influencing Customer Price Acceptance" Online Course, Tim Smith will explore over 17 different economic, perceptual, behavioral, psychological, and neurological influences to customer price perception. Some factors can be influenced by the actions of sellers, others are inherent within buyers, and still, others are impacted by competitors. All are important in understanding and influencing customer price acceptance. Course Benefits: This Online Course addresses pricing issues in business and consumer markets, appropriate for pricing, marketing, sales, and senior executives. Attendees Will Learn: