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Pricing In The New Digital Age

Pricing In The New Digital Age

Technology, in particular the digitization of the economy, is altering entire business ecosystems. Increased price transparency and choice are strengthening the negotiation power of customers.

Data science, Artificial Intelligence and predictive analytics offer an unprecedented possibility for pricing intelligence and new disruptive pricing models. What does this all mean for the Pricing functions at companies?

Looking at our current reality and imagining the future, we can expect five trends to reshape our business landscape.

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