Your cart
Close Alternative Icon

PPS Blog

Pricing Podcast: Creating & Capturing Value With Ed Kless & Ron Baker

Learning how to create and capture value in pricing is a valuable skill. In this PricingPodcast, Lisa Fisher, the PPS Senior Director of Marketing and Communications, talks with Ron Baker, Founder of VeraSage Institute about the newest PPS Online Pricing Course “Introduction to Pricing on Purpose: Creating and Capturing Value”. Ron and Lisa discuss why this topic is relevant in today’s marketplace.

Listen to the interview on SoundCloud HERE.

Professionals willing to improve product pricing will best benefit from the newest Online Pricing Course, as discussed in the podcast. Ron Baker, Founder of VeraSage and Ed Kless, Senior Director, Partner Development of VeraSage lead our newest Online Pricing Course offering, “Introduction to Pricing on Purpose: Creating and Capturing Value".

Click To Register For The Course!

Discover the insightful strategies the course can provide businesses ready to shift from cost-plus to value-based pricing. Learn the alternatives to pricing your products and /or services based on customer-perceived value, rather than cost-plus pricing methods. By learning to avoid the deleterious consequences of cost-plus pricing, attendees will improve communication with customers, be able to discover their expectations up-front, enhance their loyalty and retention, and increase your profitability. Attendees Will Learn:
  • The genesis of cost-plus pricing-and why so many businesses still cling to it
  • All customers are not created equal and the economies of price discrimination
  • The First Law of Pricing
  • Why there is no such thing as a commodity
  • The seven types of customer risk and their impact on value
  • What is “fair price?”
Who Should Attend: Any executive who is interested in being among the leaders in the business world moving away from the cost-plus pricing method to achieve a competitive differentiation and who is tired of sacrificing profits on the altar of costs.

Don't miss Ron Baker & Ed Kless share their expertise in-person during #PPSCHI18!

Register to attend HERE and click the image below to learn more about the 29th Annual Spring Pricing Workshops and Conference event!

Continue reading

We Celebrate 1000 CPP Alumni

We're excited to announce that we've awarded 1000 members their CPP Designations! We proudly celebrate the 1,000th CPP Alumni, Marianne Gynde, of Medtronic! The Professional Pricing Society (PPS) is pleased to announce our 1,000th Certified Pricing Professional (CPP). Marianne Gynde is a Senior Manager, Pricing of Contracting & Tender Management for Nordics, Baltics & Poland at Medtronic, and has earned the designation of CPP through her hard work and diligence. Based in Denmark, Marianne has been with Medtronic since 2004 and has joined the ranks of the best and brightest in Pricing.
“The CPP experience has been great. The program was professionally setup, and gave me new knowledge, new tools, and inspiration for how to do my daily job even better.The face-to-face training I was lucky to participate in has given me a broader network within my own country, and I now have peers in different industries that I can share ideas with, and get further inspiration.” - Marianne Gynde, Medtronic
Since 2003, individuals like Marianne have joined the elite designation of the Certified Pricing Professional and used their knowledge to impact the field of Pricing. The CPP certification program is the standard for advanced knowledge and expertise in the field of Pricing. Carrying this designation indicates knowledge and skills in pricing across industries, and is achieved through any combination of online courses and live workshops at our yearly conferences. The certification is maintained by completing 2 credits every 2 years after the initial certification. The re-certification helps PPS maintain the integrity of the program and keeps each alumni informed on current trends and best practices. About The Professional Pricing Society: The Professional Pricing Society (PPS) is a member association of professionals committed to distributing pricing expertise throughout the business world. We provide leading-edge pricing and revenue management best practices. PPS produces up to five major annual pricing conferences in Europe, North America, South America, and Asia. PPS also offers more than two dozen, full-day training workshops every year, taught by leaders in the pricing community. These workshops serve as the foundation for PPS’s Certified Pricing Professional (CPP) designation. For more information about the CPP Certification Program, please contact: Michael Tatonetti +1-770-509-9933 michael@pricingsociety.com Continue reading

NEW Pricing Education Course: Organizing Pricing For Success With Stephan Liozu

Pricing Education PPS Online Education Course: Organizing Pricing For Success

with Stephan M. Liozu Ph.D, CPP

liozu

Check out the latest Online Course Offering!

Description: Organizations and their leaders often struggle to design the right organization architecture for their pricing function. They face issues on where to locate the pricing team, how to allocate the reporting responsibilities, how to engage cross-functional collaboration, and how to raise the intellectual capital in pricing. In the end, a lack of a good organization design combined with an inadequate culture leads to more frequent pricing project failures. Pricing practitioners and pricing leaders should pay close attention to these organizational and human dimensions of pricing in order to create the right team culture and the right pricing training agenda. This unique one-day workshop combines the latest science in pricing organizational design, in change management for pricing, and in socio-technical pricing capabilities. Participants will receive both theoretical knowledge and practical tips on how to set a successful pricing team and how to improve their collaboration culture with respect to pricing. Attendees Will Learn:
  • Various options to organize pricing
  • How to create a Pricing Council and a strategic weapon
  • How to create a collaborative culture between pricing, sales and marketing
  • How to leverage change management methodologies to drive pricing change
  • How to design and implementation a progressive pricing training program
About Stephan Liozu:

Stephan M. Liozu is a creator, a disruptor, a designer, a creator and an innovator. With over 20 years of experience in business, he has recently focused on design and creativity in value and pricing strategies. Stephan has worked for both Fortune 500 companies and family-owned business. He earned his CPP designation in 2009 and recently achieved the Prosci® change management certification.

Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Journal of Business Strategy, MIT Sloan Management Review, and Industrial Marketing Management as well as in the Journal of Strategic Marketing.

He has also written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences.

The co-author of Innovation in Pricing – Contemporary Theories and Best Practices (with Dr. Andreas Hinterhuber) published in the fall of 2012, he also authored “The ROI of Pricing” that will be published in January 2014. Stephan holds a Master’s degree in Innovation Management and earned a Ph.D. in Management from Case Western Reserve University. Stephan sits on the Advisory Board of LeveragePoint Innovation, 360pi, and of the Professional Pricing Society.

Register TODAY and take advantage of this Pricing Course!

Click HERE for a Full-List of available online courses!

For more information, please visit PricingSociety.com Continue reading

Influencing Customer Price Acceptance With Tim Smith

Learn the strategic influences of customer price acceptance in this Online Pricing Course with Tim Smith, CPP

Obtain valuable pricing strategies, access to industry publications, research and more resources for pricing professionals around the globe.  The Professional Pricing Society's online education offerings are taught directly from leading pricing experts from around the world. Take an on-demand course from anywhere in the world, at any time!

Every PPS Online Course qualifies as one (1) CPP Credit towards a CPP Designation.

Influencing Customer Price Acceptance With Tim Smith

PPS online course - Tim SmithWorkshop Details: Why is raising prices so difficult but lowering prices so easy? What can marketing communications and sales do to improve price capture? What kinds of switching costs affect pricing? Why do prices end in nines? Why do mattress salesmen show customers outrageously expensive beds first prior? Why are price cuts easy but price increases hard? How do customers think about prices and what can a company do to influence their expectations positively? In the "Influencing Customer Price Acceptance" Online Course, Tim Smith will explore over 17 different economic, perceptual, behavioral, psychological, and neurological influences to customer price perception. Some factors can be influenced by the actions of sellers, others are inherent within buyers, and still, others are impacted by competitors. All are important in understanding and influencing customer price acceptance. Course Benefits: This Online Course addresses pricing issues in business and consumer markets, appropriate for pricing, marketing, sales, and senior executives. Attendees Will Learn:
  • Hidden economic effects influence customer purchase behavior and price perceptions
  • Customer perception challenges that influence how customers perceive prices
  • Why prospect theory accurately predicts challenges customers have in making rational tradeoffs between price and value
  • How anchoring and slow adjustment drive price expectations
  • Implications of Prospect Theory in consumer behavior, including anchoring, endowment effects, framing, and more.
  • How trust is defined within the buyer’s mind.
About Tim Smith: timsmith_small Tim Smith, PhD, CPP is the Managing Principal at Wiglaf Pricing, Adjunct Professor of Marketing and Economics at DePaul University, and Academic Advisor to the PPS Certified Pricing Professional program. Smith focuses on the use of quantitative and qualitative research to enable firms to drive profitable top-line revenue. He began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. Smith holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB. Learn more about this Online Course offering and REGISTER today! Continue reading
Tags