We're returning to Las Vegas this Fall for the 30th Annual Spring Pricing Workshops and Conference event! Join over 500 pricing practitioners from around the globe representing various industries
Course Description:Achieving superior pricing goes well beyond the price setting and analysis were typically done by the pricing organization. It requires a supportive company culture with a passion and urgency for pricing and profit enhancement, strong price execution motivation and skills throughout sales, the right pricing organization/structure, as well as the right pricing processes and systems. This critical part of a company’s pricing transformation is often overlooked or under invested in. Pricing leaders need to expand their role to include driving this broader transformation.
This course covers many of the successful and practical strategies and tactics used by Smith as she led the DuPont Company’s pricing transformation.
This course is targeted for business management and pricing leaders who desire to have a greater influence on the company culture and business, marketing and sales organizations to improve the company’s ability to deliver far greater pricing benefits.
Attendees will learn:
How to influence company culture towards a passion and urgency for pricing excellence
How to influence sales for improved price motivation and execution
How to influence marketing for improved value creation and value-based pricing
How to influence business leaders towards business strategies that enhance industry pricing dynamics
How to understand and evaluate the pricing processes and systems needed for success.
About Joanne Smith:
Joanne Smith is the President of Price to Profits Consulting and author of The Pricing and Profit Playbook (Bradley Publishing - October 1, 2013). Joanne is a former DuPont Corporate Head of Marketing, Pricing and Customer loyalty. She was instrumental in creating the pricing organization which transformed DuPont from weak to outstanding pricing performance. She focused on raising the pricing competence of the marketing /sales organizations, influencing leadership behaviors to support pricing excellence, building pricing experts, running hundreds of pricing projects across diverse industries and implementing pricing processes/systems. She has integrated her business, marketing, and change management background into her pricing to develop new innovative approaches.
Joanne brings over 20 years of global business, marketing, pricing and consulting leadership experience. She is best known for delivering superior results, challenging the status quo, leading and inspiring change and creating innovative solutions to complex business problems. Joanne often teaches or presents on marketing and pricing.
Joanne achieved her Bachelor of Science degree in Chemical Engineering from Drexel University and completed Advanced Marketing and Sales Courses with Kellogg School of Management Program. She is a certified Six Sigma Champion, and previously lived in Europe advising in business and marketing strategy.
Learn more about The Professional Pricing Society's online courses and REGISTER to take Joanne's course HERE.