- The genesis of cost-plus pricing-and why so many businesses still cling to it
- All customers are not created equal and the economies of price discrimination
- The First Law of Pricing
- Why there is no such thing as a commodity
- The seven types of customer risk and their impact on value
- What is “fair price?”
Don't miss Ron Baker & Ed Kless share their expertise in-person during #PPSCHI18!
Register to attend HERE and click the image below to learn more about the 29th Annual Spring Pricing Workshops and Conference event!Continue reading