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Value-Based Pricing #PricingChat With Stephan Liozu

Stephan Liozu, Ph.D. CPP, was our pricing expert for a special #PricingChat to discuss Value-Based pricing! A featured speaker at the 13th Annual European & Global Pricing Workshops and Conference, Liozu will share more sales, pricing and business education in-person during the European event. The special Twitter chat with PPS about Value-Based Pricing shared several strategic tips for implementation. The Twitter chat below features Liozu sharing strategy tips to implement value-based pricing in the business. View the FULL RECAP below:
Does your business use value-based pricing strategies?
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We return every other week on Twitter for an all-new #PricingChat!

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Don't miss the upcoming European & Global Pricing Workshops and Conference event in Barcelona! Click the image below to register! Continue reading

Stephan Liozu Talks Value-Based Pricing

We're back with another #PricingPodcast - this week Stephan Liozu talks Value-Based Pricing in business! We chat with pricing expert and author Stephan Liozu, and he answers some of the more popular questions surrounding Value-Based Pricing including,
  • What is value-based pricing?
  • Why is it more than a pricing strategy?
  • How can companies deploy new strategies and who should be involved?
  • How can companies gain a jump start?
Listen to Stephan Liozu discuss value-based pricing strategies for business and how to successfully implement to see results. (Click the image below for the #PricingPodcast) Stephan Liozu #PricingPodcast April About Stephan: Stephan Liozu has over 20 years experience in business, working for both Fortune 500 companies and family-owned businesses. He specializes in crafting and designing unique innovation and business strategies leading to differentiated business models. Liozu moderates brainstorming, mind mapping and creativity sessions with executives, partners and customers to generate ideas, value models, value propositions and innovation strategies. Liozu holds a MBA in Marketing from Cleveland States University (1991), a European Master degree from Toulouse IAE School of Management in France with a major in Innovation Management (2005) and attended The General Management Program (TGMP) at Harvard Business School (2005). He earned a Ph.D. in Management from The Weatherhead School of Management at Case Western Reserve University. Liozu is a frequent guest lecturer at Business schools and Universities around the world, often teaching innovation, pricing and value management, leadership approaches and global business strategies. Click to learn more.   Stephan is a featured Workshop Speaker during the 28th Annual Pricing Workshops and Conference in Miami, FL May 2-5 2017! Stephan Liozu will lead a Workshop during #PPSMIA entitled: "Dollarizing Differentiation Value" Register & book rooms for your team today!

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NEW Pricing Education Course: Organizing Pricing For Success With Stephan Liozu

Pricing Education PPS Online Education Course: Organizing Pricing For Success

with Stephan M. Liozu Ph.D, CPP

liozu

Check out the latest Online Course Offering!

Description: Organizations and their leaders often struggle to design the right organization architecture for their pricing function. They face issues on where to locate the pricing team, how to allocate the reporting responsibilities, how to engage cross-functional collaboration, and how to raise the intellectual capital in pricing. In the end, a lack of a good organization design combined with an inadequate culture leads to more frequent pricing project failures. Pricing practitioners and pricing leaders should pay close attention to these organizational and human dimensions of pricing in order to create the right team culture and the right pricing training agenda. This unique one-day workshop combines the latest science in pricing organizational design, in change management for pricing, and in socio-technical pricing capabilities. Participants will receive both theoretical knowledge and practical tips on how to set a successful pricing team and how to improve their collaboration culture with respect to pricing. Attendees Will Learn:
  • Various options to organize pricing
  • How to create a Pricing Council and a strategic weapon
  • How to create a collaborative culture between pricing, sales and marketing
  • How to leverage change management methodologies to drive pricing change
  • How to design and implementation a progressive pricing training program
About Stephan Liozu:

Stephan M. Liozu is a creator, a disruptor, a designer, a creator and an innovator. With over 20 years of experience in business, he has recently focused on design and creativity in value and pricing strategies. Stephan has worked for both Fortune 500 companies and family-owned business. He earned his CPP designation in 2009 and recently achieved the Prosci® change management certification.

Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Journal of Business Strategy, MIT Sloan Management Review, and Industrial Marketing Management as well as in the Journal of Strategic Marketing.

He has also written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences.

The co-author of Innovation in Pricing – Contemporary Theories and Best Practices (with Dr. Andreas Hinterhuber) published in the fall of 2012, he also authored “The ROI of Pricing” that will be published in January 2014. Stephan holds a Master’s degree in Innovation Management and earned a Ph.D. in Management from Case Western Reserve University. Stephan sits on the Advisory Board of LeveragePoint Innovation, 360pi, and of the Professional Pricing Society.

Register TODAY and take advantage of this Pricing Course!

Click HERE for a Full-List of available online courses!

For more information, please visit PricingSociety.com Continue reading

Change Management & Pricing With Stephan Liozu

We held a new #PricingChat on Twitter to talk with the experts about Change Management within the pricing industry! Our featured host was Stephan Liozu, a Ph.D. pricing expert and a featured CPP Workshops Presenter during the #PPSCHI18 Spring Pricing Conference. We chatted about the topic "Change Management & Pricing." Mr. Liozu answered several questions and our participants tweeted throughout the educational conversation using the hashtag #PricingChat. Check out the full RECAP below:

Join the conversation on Twitter, every other Wednesday for a new #PricingChat!

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