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As pricing professionals, we have lots of tools to help us examine the numbers, but what if the real pricing pressure is because our sales teams aren't delivering compelling proposals? In this course, Reuben Swartz, a ‘numbers’ guy from Mimiran, reveals how there are limits to numerical analysis and huge opportunities for price and revenue gains from improving proposals.
This course is aimed at B2B firms who use proposals to sell and who have some freedom in how they craft the proposals. Firms that have strict proposal requirements--for example, government sales--will learn some valuable tips, but may not be able to apply the full range of techniques.