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This course will give you alternatives to pricing your products and/or services based on customer-perceived value, rather than cost-plus pricing methods. By learning to avoid the deleterious consequences of cost-plus pricing, you will communicate better with customers, be able to discover their expectations up-front, enhance their loyalty and retention, and increase your profitability. Unless businesses adopt new and innovative pricing, rising costs, and increased competition will diminish profit margins and they will not be able to reap the full rewards of technological investments in productivity, quality, R&D, and customer service.
Attendees will learn:
Who Should Attend
Any executive who is interested in being among the leaders in the business world moving away from the cost-plus pricing method to achieve a competitive differentiation and who is tired of sacrificing profits on the altar of costs.
Ronald J. Baker is the founder of VeraSage Institute and a radio talk-show host on the VoiceAmerica.com show, The Soul of Enterprise: Business in the Knowledge Economy. He’s the author of seven best-selling books, including The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, Mind Over Matter, Implementing Value Pricing, and The Soul of Enterprise.
Ed Kless joined Sage in 2003 and is currently the Senior Director of Partner Development and Strategy. He is the author of The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, a compendium of episodes from his VoiceAmerica.com talk show The Soul of Enterprise: Business in the Knowledge Economy. He earned his BA in Liberal Studies from Pace University.