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This course will give you alternatives to pricing your products and/or services based on customer-perceived value, rather than cost-plus pricing methods. By learning to avoid the deleterious consequences of cost-plus pricing, you will communicate better with customers, be able to discover their expectations up-front, enhance their loyalty and retention, and increase your profitability. Unless businesses adopt new and innovative pricing, rising costs, and increased competition will diminish profit margins and they will not be able to reap the full rewards of technological investments in productivity, quality, R&D, and customer service.
Attendees will learn:
Who Should Attend
Any executive who is interested in being among the leaders in the business world moving away from the cost-plus pricing method to achieve a competitive differentiation and who is tired of sacrificing profits on the altar of costs.