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Quantitative Methods That Help to Optimise Your Pricing - (Stephan Butscher)

Quantitative Methods That Help to Optimise Your Pricing - (Stephan Butscher)

$695.00


Stephan Butscher will give you insights into several quantitative methods and tools to help optimize your pricing.

This course will not cover details of how to analyse, interpret and present data. Rather it will provide a blueprint of how to use these methods and includes a theoretical background, “pros & cons” and examples to bring each method to life.

The methods covered in this course will help you answer questions on market priority, value proposition and competitiveness as well as price levels. In the price strategy section, you will learn where you should compete and why using value-price assessments, alignment tactics, and other quantitative strategies.

In the second part of the course we will examine price setting and how to measure willingness to pay, a topic that many companies struggle with.


Meet Your Instructors

Stephan Butscher
Chief Talent Officer, Simon, Kucher & Partners

Stephan Butscher will give you insights into several quantitative methods and tools to help optimize your pricing.

This course will not cover details of how to analyse, interpret and present data. Rather it will provide a blueprint of how to use these methods and includes a theoretical background, “pros & cons” and examples to bring each method to life.

The methods covered in this course will help you answer questions on market priority, value proposition and competitiveness as well as price levels. In the price strategy section, you will learn where you should compete and why using value-price assessments, alignment tactics, and other quantitative strategies.

In the second part of the course we will examine price setting and how to measure willingness to pay, a topic that many companies struggle with.