How to Price

Learn quantitative methods in value-based pricing including exchange value to customer, conjoint analysis, and economic price optimization.

The objective of this course is to inform executives of the dominant pricing methodologies in the market and enable them to select the right approach for whatever price-setting challenge they face.

Attendees will learn:

  • The proper definition of value from the customer’s perspective, and therefore what value-based pricing really means

  • How to price new products and services according to their exchange value to the customer

  • How to gather the information required for quantifying exchange value

  • How to conduct a profit sensitivity analysis to inform pricing decisions

Tim Smith, Ph.D., CPP

Managing Principal of Wiglaf Pricing

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