Retail Pricing Strategies and Tactics

Retail Pricing Strategies and Tactics

In today’s turbulent economic environment, a strong focus on pricing has never been more important to retailers.

Learn how leading retailers of fast-moving consumer goods (supermarkets, chain drug stores, mass merchandisers, etc.) are driving competitive advantage through progressive pricing strategies and tactics. This session will focus on actions that retailers can take to enhance price image and increase profitable sales.

Duration: 122 minutes

Attendees will learn:

  • Retail pricing concepts such as pricing “Tipping Points” and the “Six Dimensions of Price Image”

  • Getting credit for strong prices/values through effective price communication

  • Private label and the trading-down phenomenon

  • Pricing technologies and applications

  • Future trends in retail pricing

Jon Hauptman

Partner, Willard Bishop LLC

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