Successfully Managing Pricing

Successfully Managing Pricing

It is well accepted by business leaders that pricing is very powerful in impacting the profitability of organizations.  And we also know that with great powers come great responsibilities. Therefore, it becomes essential that substantial efforts are invested in executing the great pricing strategies, so that their full benefits can be realized. It requires not only strategic outlook and computational prowess, but also execution excellence manifested in all the direct and indirect activities involved from conceptualization to rolling out prices.

Dr. Jalora draws upon his learning from his previous pricing roles at Starbucks, Overstock.com, PROS, and Reliance Jio, and his analysis of pricing scenarios at some of the leading global companies operating in B2B and B2C industries, and presents a comprehensive approach for successfully managing pricing at organizations.

This course is appropriate for senior to mid-senior level sales, product, marketing, finance, pricing, and systems executives who are directly or indirectly involved in pricing decisions and processes at their organizations.

Attendees will learn:

  • Planning, governance, and execution frameworks to enable organizations to be successful with their pricing

  • Policy driven approach to align pricing with overall pricing strategy

  • Quantitative methods for determining optimal prices, and approaches to address competition price moves

  • Analytical and system driven approaches to identify and prevent profit leaks

  • Due diligence in planning and rolling out new prices

  • Governance framework to ensure strategic alignment

Dr. Anshu Jalora

Founder, Sciative Solutions

View Bio