Beyond the Number
Beyond the Number: Why Your Proposal May Be What’s Wrong with Your Price As pricing prof...
New Perspectives on Pricing
Have you ever heard of the rational consumer? Even more importantly, have you ever heard o...
Dr. Enrico Trevisan
Psychological Aspects of Pricing
Customers do not judge prices in absolute terms, they evaluate prices in relation to a ser...
Andreas Hinterhuber, PhD.
Influencing Customer Price Acceptance
Why is raising prices so difficult but lowering prices so easy? What can marketing communi...
Tim Smith, Ph.D.