Capital Pricing Consultants, LLC
The goal of pricing analysis is not to bombard your audience with data visualizations. Rather, the goal is to provide context and facilitate management conversations to drive pricing decisions.
This session will teach attendees how to effectively adjust their communication approach for maximum impact.
Attendees will learn:
* How to create 3 pricing analysis tools using Excel: the pocket price band, the pocket price by market variable, and the price waterfall
* How to use data to craft a story tailored to your audience
* How to deal with common roadblocks, such as a lack of unified pricing language or addressing an audience made of quantitative and non-quantitative stakeholders