While pricing used to be about a number and how much it cost, Seth will be sharing the story of how we build something that’s worth talking about. The modern consumer is bombarded with hundreds of ads each day. From TV, desktop, mobile devices, billboards, inside a taxi, to even at the gas pump, brands are constantly finding new ways to get their message across to the consumer. But is this truly effective marketing?
Seth proposes that companies invest less in trying to describe what they sell in desirable words, and instead make their product itself more desirable. Then, he says, word will spread.