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This workshop is designed for intermediate-level pricing and marketing experts that are responsible for developing pricing and monetization strategies for their company’s software offering. Whether your organization is B2C or B2B and whether you are a small or large enterprise, this workshop will ensure participants can improve and optimize their organization’s software pricing and monetization practices using proven best-in-class approaches and leading-edge price evaluation tools. With a strong focus on Software as a Service (SaaS) (single and/or multi-tenant), the workshop will also highlight case study examples and allow attendees to openly discuss approaches that directly address software pricing challenges and needs within their own organization.
This workshop will include numerous topics, including: an introduction to Software Product Management (SPM) framework, understanding and measuring software value, applying price value measurement tools, optimizing subscription pricing, an overview of software delivery models and the SaaS value proposition, an introduction to ‘The SaaS Iceberg TCO’ tool, pricing strategies for new and migrating clients, fine-tuning the offer structure, and software packaging and metrics.
Attendees Will Learn:
LEVEL 500 COURSE | B2B AND B2C THEMED