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This comprehensive Online Pricing Course will review all the essentials of price optimisation using dozens of cases from a variety of industries to support the theory.
Pricing - THE Profit Lever
Value Pricing — Optimising Price Structure and Price Level
In this Course, we will include examples and use of selected tools and methodologies to measure value and to determine the optimal price level.
Price Differentiation — Optimal Pricing for Different Customer Segments
Stephan A. Butscher is a Partner with Simon-Kucher & Partners Strategy & Marketing Consultants and the Managing Director of SKP’s London office. Stephan Butscher’s areas of specialisation are the development of national and international marketing and pricing strategies, international price harmonisation, new product development, positioning strategies and retention marketing.
He is author of the books "Customer Clubs - A Modern Marketing Instrument" (German only) and “Customer Loyalty Programs and Clubs - A Practical Guide”
Mark Billige is the Managing Partner of the London office for Simon-Kucher & Partners. He brings 15 years of experience in pricing and financial management. He currently advises across both B2B & B2C industries.