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CPA Version: Core Pricing Skills - (Stephan Butscher & Mark Billige)

CPA Version: Core Pricing Skills - (Stephan Butscher & Mark Billige)

$895.00


Earn 5.0 CPE Credits in Specialized Knowledge

This comprehensive Online Pricing Course will review all the essentials of price optimisation using dozens of cases from a variety of industries to support the theory.

Pricing - THE Profit Lever

  • The importance of price in the profit equation
  • Why pricing now has boardroom attention
  • How a 2% price increase can double profits
  • Developing an optimal pricing process for the organisation — setting the framework
  • The key variables for price optimisation (e.g. price elasticity, value-to-customer, willingness to-pay, relative value)

Value Pricing — Optimising Price Structure and Price Level

  • Understanding and quantifying value-to-customer
  • Measuring and understanding price elasticities — how volume is linked to price
  • Quantifying the customers’ willingness-to-pay
  • Tools and methodologies for value measurement and price optimisation (i.e. conjoint analysis, direct pricing questioning techniques, decision support modeling)
  • Innovative pricing strategies (i.e. bundling, non—linear pricing, optimal promotional design)

In this Course, we will include examples and use of selected tools and methodologies to measure value and to determine the optimal price level.

Price Differentiation — Optimal Pricing for Different Customer Segments

  • Segmentation - concept and profit impact
  • Using customer value for segmentation
  • Segmentation as the foundation for price and product differentiation
  • Channel-based differentiation
  • Differentiation strategies to increase profits and customer loyalty
  • Innovative differentiation cases

Price Implementation

  • How to implement price increases
  • How to avoid price wars
  • Understanding the real net-net price
  • Designing discount systems for growth
  • Creating win-win situations for supplier and retailers
  • European price harmonisation
  • Price organisation
  • Cases from wide range of industries

Additional Information:

  • No prerequisite knowledge is required to be successful in this course.
  • No advanced preparation is required.
  • Program Level: Basic
  • Delivery Method: QAS Self Study

Professional Pricing Society is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority in the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

 Refunds and Cancellations: Refunds are not available, but if the learner is within the first 25% of their course they can choose to transfer enrollment to another offering. For complaints or concerns, please contact our offices at 770-509-9933.


Meet Your Instructors

Stephan A. Butscher
Chief Talent Officer, Simon-Kucher & Partners

Stephan A. Butscher is a Partner with Simon-Kucher & Partners Strategy & Marketing Consultants and the Managing Director of SKP’s London office. Stephan Butscher’s areas of specialisation are the development of national and international marketing and pricing strategies, international price harmonisation, new product development, positioning strategies and retention marketing.

He is author of the books "Customer Clubs - A Modern Marketing Instrument" (German only) and “Customer Loyalty Programs and Clubs - A Practical Guide”