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With buyer expectations ever-rising and digitalization continuing to drive increased price pressure, staying competitive requires leveraging innovative capabilities across all fronts of your organization – especially pricing. In this workshop, you’ll discover why applying artificial intelligence (AI) to pricing is more relevant than ever. Dr. Michael Wu will break down the hidden truth behind big data, data science, and what data scientists really do. Bill Dudziak will help participants to consider the areas within their pricing and sales processes with greatest potential to benefit from AI and provide perspectives on designing an effective segmentation model. Dr. Wu will end the day with inspiration for how your organization can enable effective and continuous improvement learning through the power of AI.
This workshop is primarily for pricers working in business-to-business (B2B) industries, but the strategies and tactics discussed are of use to business-to-consumer (B2C) pricers as well. This workshop is best suited for those pricing practitioners with a moderate or intermediate level of pricing experience.
Attendees Will Learn:
LEVEL 500 COURSE | B2B & B2C THEMED