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DESIGNING AN INTELLIGENT APPROACH TO PRICING...with VALERIE HOWARD & JUSTIN SILVER Ph.D.

DESIGNING AN INTELLIGENT APPROACH TO PRICING...with VALERIE HOWARD & JUSTIN SILVER Ph.D.

$0.00


DESIGNING AN INTELLIGENT APPROACH TO PRICING THROUGH SYSTEMS, SCIENCE, AND HABITS

In working with Fortune 50 companies to $100M organizations, we have seen that very few have intentionally designed the pricing habits currently being employed within their organizations. In this workshop, we review the steps that internal pricing organizations should take to assess their current pricing habits and design their own intelligent approach to pricing that will match their organization’s systems, tools and goals.

In this session, we will help you to assess how your current pricing habits align to your organization’s strategic intentions. Using this assessment, we will consider how you can redesign your pricing systems to leverage the benefits of Artificial Intelligence (AI). We will discuss why leveraging AI is the most reliable way to execute on your pricing strategy intentions. We will then give you a pragmatic way to get started with data science using the tools you have today and we’ll finish with some helpful tips for calming the concerns of detractors distrustful of a scientific approach.

Attendees Will Learn:

  • How to measure the alignment of the pricing habits and systems you have today
  • A pragmatic approach to realigning your habits with the tools you have today
  • How to address the common concerns of skeptics and status quo proponents

LEVEL 600 COURSE | B2B THEMED


Meet Your Instructors

Valerie Howard
Solution Strategy Director - PROS

Valerie Howard, Solution Strategy Director at PROS, manages the go-to-market strategy for the PROS pricing solution portfolio. As a former user and product manager of PROS solutions, she has firsthand experience in the transformative benefits and competitive advantages that can be realized through pricing technology. She earned an MBA from the McCombs School of Business at The University of Texas.

 
Justin Silver, Ph.D.
Senior Data Scientist - PROS

Justin Silver, Ph.D. is a senior data scientist at PROS. He specializes in the development and implementation of machine learning systems and processes that enable businesses to achieve pricing and sales excellence. His innovative contributions to the PROS solutions suite have helped customers to achieve substantial ROI improvement through a scientific approach to commerce. Dr. Silver has a Ph.D. from Rice University.