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Problem: Many B2B companies still lag behind when it comes to leveraging their transactional data to improve their pricing. Very often, a lack of confidence in the data itself leads to complete paralysis, preventing the company from improving its profitability and competitiveness through pricing. The perception that the company does not have the right skillset to analyze its data is another aggravating factor.
Solution: This workshop will demonstrate that pricing analytics can be effectively implemented by any company. Through several real-life examples, participants will gain the skills needed to conduct various types of pricing analytics with immediate bottom line impact.
The workshop will include:
The workshop will focus on finding bottom line pricing opportunities through a rigorous analytical process. No previous experience in analytics required.
Attendees Will Learn:
LEVEL 200 COURSE | B2B THEMED
Fred Puech is VP of Analytics at Pricing Solutions, a leading consultancy specializing in helping businesses drive their bottom line through improved pricing strategies. Puech has been in pricing for 12 years, advising a wide range of businesses across many industries, both B2B and B2C. He has built analytical processes adapted to the needs of B2B companies, factoring in business complexity and data limitations.
He has a PhD in Economics from Université d’Auvergne (France) and is a member of Professional Pricing Society and of INFORMS, the leading professional body for analytics professionals.