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Price Certainty in Uncertain Times... - (Mark Burton)

Price Certainty in Uncertain Times... - (Mark Burton)


Price Certainty in Uncertain Times: 10 Ways to Stop Leaving Money on the Table

Updated with our latest experiences helping companies build their pricing confidence, this Online Pricing Course will provide managers with 10 real-world pricing best practices that will help them understand how to limit discounting, clarify the organization’s pricing strategy, quantify the financial benefit of an offering, target high value customers, and help sales prepare for tough negotiations. Participants will leave the course with a roadmap for how they can apply pricing best practices to take their organization from ad hoc pricing to pricing with confidence.

Meet Your Instructors

Mark Burton
Co-Founder & Vice President, Holden Advisors

A strategic marketing expert for more than 16 years, Mark is the driving force in creating offering and pricing strategies for firms in industries such as IT outsourcing, semiconductor, manufactured products, financial and business services, and enterprise software and maintenance.

His deep experience in aligning marketing, sales, and pricing teams to develop and implement high-impact pricing strategies and value-based marketing and sales programs to deliver value has helped create hundreds of millions of dollars in increased revenues and profits for companies.