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Pricing challenges and decisions arise early and often. How should executives organize and manage the pricing function?
This workshop will share how leading firms are integrating different pricing and price management techniques throughout the corporation to maximize both growth and profitability. We will discuss the culture, structure, and process for getting pricing done right, and will clarify the areas where technology can accelerate progress and where managerial judgement calls are fundamentally required.
This workshop applies concepts from the fields of economics, consumer behavior, business selling, product lifecycles, and competitive dynamics in order to provide a well-rounded view of pricing in business markets. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters.
The workshop will conclude with the Value-Based Pricing Framework for managing pricing in a modern corporation, developed through both academic research and executive interviews and proven by some of the world’s most profitable and growth-oriented firms.
Attendees Will Learn:
LEVEL 600 COURSE | B2B AND B2C THEMED
Tim J. Smith, Ph.D., CPP is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing at DePaul University, the Academic Advisor to the PPS Certified Pricing Professional (CPP) program, and the author of Pricing Done Right: The Value-Based Pricing Framework Proven Successful by the World’s Most Profitable Companies (2016) as well as the globally leading pricing textbook Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures (2012).