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Pricing & Corporate Strategy - (Tim Smith)

Pricing & Corporate Strategy - (Tim Smith)

$695.00


Pricing & Corporate Strategy: The Value-based Pricing Framework for Getting Pricing Done Right

Problem: To get pricing done right, companies must define the structure, routines, and culture of their organization.

Solution: Track pricing decisions from business strategy through pricing strategy, market pricing, price variance policy, to price execution, including new offering development, the sales strategy, and international markets.

Learning Objectives

  1. Use value-based pricing paradigm to drive pricing decisions across the organization
  2. Drive pricing decisions into new-offering development to improve market acceptance and price capture on innovation from the moment of launch through maturity
  3. Transform the relationship between sales and pricing toward a mutually constructive goal of capturing profitable customers
  4. Utilize contextualization to appropriately set prices in international markets and construct successful market-entry strategies
  5. Define the structure, routines, and culture of the organization to drive value-based pricing orientation throughout all decisions that impact price capture
  6. Gauge the appropriate price response to a competitive threat
  7. Design your pricing council and pricing organization

    Meet Your Instructors

    Tim Smith, Ph.D.
    Managing Principal, Wiglaf Pricing

    Tim Smith, PhD is the Managing Principal at Wiglaf Pricing, Adjunct Professor of Marketing and Economics at DePaul University, and Academic Advisor to the PPS Certified Pricing Professional program. Smith focuses on the use of quantitative and qualitative research to enable firms to drive profitable top-line revenue. He began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy.

    Smith holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.