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This is a dangerous time for pricing. A recession, combined with large fluctuations in commodities and exchange rates are making it extremely difficult to manage pricing. This course is focused on helping pricers be more effective during this time of economic uncertainty.
Module 1 - Overview
Module 2 – Changing Customer Needs
Module 3 - Smart Competitive Pricing
Module 4 – Strategies for a Recession
Module 5 - Handling Turbulence Handling Turbulence in Commodities and the Exchange Rate
This course includes case studies, group discussions and interactive exercises that allow pricers to experience the impact of turbulence.
By the end of this session, pricers will be better equipped to handle the external forces that are impacting their business.
Over the past 20 years he has focused on pricing and has conducted over 500 engagements that have delivered more than $1 Billion dollars worth of value.
Paul works extensively in both B2B and B2C and has cross pollinated best practices across the two business models that have lead to significant returns for his clients. His clients include leading companies such as: J&J, GE, Ingersoll Rand, Pfizer, Marriott and Exxon.
Paul is also a frequent lecturer and trainer on pricing strategy and has also published several articles in leading magazines and journals.