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Retail Pricing Strategies and Tactics - (Jon Hauptman)

Retail Pricing Strategies and Tactics - (Jon Hauptman)


In today’s turbulent economic environment, a strong focus on pricing has never been more important to retailers.

Learn how leading retailers of fast-moving consumer goods (supermarkets, chain drug stores, mass merchandisers, etc.) are driving competitive advantage through progressive pricing strategies and tactics. This session will focus on actions that retailers can take to enhance price image and increase profitable sales.

Meet Your Instructors

Jon Hauptman
Jon Hauptman
Partner, Willard Bishop LLC

Jon runs Willard Bishop’s retail services practice and is widely known as one of the industry’s leading retail pricing experts. He has developed successful pricing strategies for over 30 retail chains across North America.

Jon is also a frequent speaker at major industry forums and his insights are regularly featured in major market newspapers and national publications, including The Wall Street Journal and USA Today, and he has been a guest on National Public Radio’s Morning Edition.

Prior to joining Willard Bishop 20 years ago, Jon served in marketing roles with United Airlines and Dominick’s Finer Foods. His M.B.A. is from the University of Chicago.