- About Us
- Member Login
In a fast-paced digital transformation era, software can often seem overwhelmingly complex to price and monetize. As a result, many organizations can default to guesswork around willingness-to-pay or even apply suboptimal cost-plus pricing approaches. Enter a need for best practices in value-based software pricing.
Whether your organization is B2C (business-to-consumer), B2B (business-to-business), or B2G (business-to-government), this PPS online pricing course will ensure participants from any sized organization and industry can improve and optimize their software pricing, monetization, and offer design practices using proven best-in-class approaches alongside leading-edge value-based pricing tools.
This course will focus heavily on the Offer Design process within the Software Pricing FrameworkTM: from defining the strategy, to price-value analysis, to packaging and metrics, to pricing SaaS, to price model stress testing. We will also discuss deal pricing and price-to-win analysis tools for software request-for-proposal (RFP) bid scenarios.
By the end of this course, your level of expertise and confidence around software pricing capabilities will be dramatically improved. Armed with best-in-class approaches to software pricing using the right frameworks, the right tools, and right packaging approaches – you will be able to drive material improvements to revenue and profitability across your company’s software portfolio.
This course is designed based on the following topics:
Current PPS Members please login to Get Your Member Discount and finish your checkout.