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Successfully Managing Pricing - (Dr. Anshu Jalora)

Successfully Managing Pricing - (Dr. Anshu Jalora)


It is well accepted by business leaders that pricing is very powerful in impacting the profitability of organizations. And we also know that with great powers come great responsibilities. Therefore, it becomes essential that substantial efforts are invested in executing the great pricing strategies, so that their full benefits can be realized. It requires not only strategic outlook and computational prowess, but also execution excellence manifested in all the direct and indirect activities involved from conceptualization to rolling out prices.

Dr. Jalora draws upon his learning from his previous pricing roles at Starbucks,, PROS, and Reliance Jio, and his analysis of pricing scenarios at some of the leading global companies operating in B2B and B2C industries, and presents a comprehensive approach for successfully managing pricing at organizations.

This course is appropriate for senior to mid-senior level sales, product, marketing, finance, pricing, and systems executives who are directly or indirectly involved in pricing decisions and processes at their organizations.

Meet Your Instructors

Dr. Anshu Jalora
Founder, Sciative Solutions

A pricing and analytics thought leader, Dr. Jalora is the founder of Sciative Solutions -- a big data analytics company offering ecommerce and hospitality price optimization tools and services. In his earlier roles, he has served as Global Director of Pricing Strategy at Starbucks Coffee Company, Director of Pricing and Analytics at, Pricing Scientist at PROS, Assistant Production Manager at ITC Limited, as well as Professor of Marketing and Advanced Analytics at NMIMS where he received Best Faculty Award.  Before Sciative Solutions, he served in Mukesh Ambani’s office at Reliance Industries, where he setup world-class practices in analytics, pricing, and customer experience in Retail and Jio (Telecom) businesses.

Dr. Jalora frequently conducts educational seminars and advises companies on customer analytics and pricing. He also advises new age start-ups on business and go-to-market strategy, and is currently serving on the advisory board of 7 start-ups spread across Canada, USA, and India.