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Pricing is a critical success factor in bringing innovations to market. The process for pricing an innovation is fundamentally different from price setting or price optimization of existing products. The way machine learning is applied is also different as data sets are generally multi-dimensional and sparse.
In this workshop, participants will learn the critical frameworks used in pricing new innovations, from scenario planning and customer journey mapping to new approaches to market segmentation and pricing model design. Participants will leave this workshop with a new toolset for successfully pricing new innovations.
Attendees Will Learn:
LEVEL 300 COURSE | B2B AND B2C THEMED
Karen Chiang is a Partner at Ibbaka. She has expertise in understanding the KPIs that matter for
Steven Forth is a Partner at Ibbaka. He has advised companies large (Fortune 100) and small (5 person