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Value-based Pricing and Value Modeling... - (Stephan Liozu, Ph.D., CPP)

Value-based Pricing and Value Modeling... - (Stephan Liozu, Ph.D., CPP)


Value-based Pricing and Value Modeling: Theoretical & Practical Perspectives

As part of his Ph.D. research, Stephan Liozu studied the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Pricing excellence combines both dimensions of pricing orientation and pricing realization leading too superior pricing power and ultimately to superior firm performance. During his research explorations, Stephan Liozu studied in depth the value-based pricing methodology and one of the steps of this methodology called economic value modeling. This PPS Online Pricing Course will present the latest concepts, practices and tools related to both methodologies.

This Online Pricing Course will combine theoretical information as well as very practical recommendations on how to implement value-based pricing and conduct a value modeling process. Stephan will present a case study on how he was able to pilot and test his 5 C model of transformation in practice.

Stephan Liozu will also review the main concepts of pricing orientation and pricing realization. He will also present some of the latest concepts related to value-based pricing including some definitions, key success factors and potential barriers to adoption. The value modeling process will be discussed in great details and several examples of value models will be presented.

Meet Your Instructors

Stephan Liozu, Ph.D., CPP
Pricing Evangelist, Value Innoruption Advisors

Stephan M. Liozu is a creator, a disruptor, a designer, and an innovator. With over 20 years of experience in business, he has recently focused on design and creativity in value and pricing strategies. Stephan has worked for both Fortune 500 companies and family-owned businesses. He holds a Master’s degree in Innovation Management and is currently pursuing a Ph.D. in Management (exp. 2013) from Case Western Reserve University.

Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Journal of Business Strategy, MIT Sloan Management Review, Industrial Marketing Management, as well as in the Journal of Strategic Marketing. He has also written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America, as well as the Strategic Account Management Association conferences.

He co-authored Innovation in Pricing – Contemporary Theories and Best Practices (with Dr. Andreas Hinterhuber) that was published in the fall of 2012. Stephan sits on the Advisory Board of LeveragePoint Innovation and of the Professional Pricing Society.