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(Wed) Your Pricing Needs Action...with Karen Chiang & Steven Forth

(Wed) Your Pricing Needs Action...with Karen Chiang & Steven Forth


Your Pricing Needs Action - Building and Managing a Portfolio of Pricing Actions

Pricing is not a once and done activity. Effective pricing requires a sequence of actions implemented over time. These actions require different levels of investment, have varied risks and will have different returns. A portfolio approach is required. Developing a portfolio or pricing actions is critical to executing a portfolio strategy. It is the best way to build expertise and to align pricing with organizational strategy.

Pricing actions vary from developing new value drivers and value metric connections, creating new packages and bundles, designing new pricing models, and adjusting price levels and discount strategies. Actions are supported by research and measured by their outcomes. Each action creates new knowledge that feeds into the next, creating a more robust portfolio that can deliver higher returns at the same level of risk.

Learn how to develop and manage a portfolio of pricing actions that will drive continuous improvement and support sustainable growth.

    Attendees will learn:

    • Understand the different pricing actions and when each should be considered
    • Develop risk/return profiles for pricing actions
    • Manage the portfolio of pricing actions over time to drive continuous improvement

    Meet Your Instructors

    Joanne Smith
    President, Price to Profits Consulting

    Joanne Smith is the author of The Pricing and Profit Playbook (Bradley Publishing - October 1, 2013), the President of Price to Profits Consulting, and the former DuPont Corporate Head of Marketing, Pricing and Customer Loyalty. She is an expert in B2B marketing, pricing, business development and customer loyalty, and has led numerous B2B marketing, pricing, business development and customer loyalty initiatives which have generated millions of dollars to bottom lines. She achieved her bachelor’s degree from Drexel University and completed advanced marketing and sales program with Kellogg School of Management Program. She is a certified Six Sigma Champion.