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Workshops

Workshops

PRICING AND CORPORATE STRATEGY

PRICING AND CORPORATE STRATEGY: The Value-Based Pricing Framework for Getting Pricing Done...

Workshops

TIM J. SMITH, Ph.D., CPP

BUILDING A WORLD CLASS SUBSCRIPTION OFFER

The subscription economy is booming. Recent estimates indicate double digit, and in some s...

Workshops

KIRK JACKISCH

MANAGING PRICE PERCEPTION

Prices and price information are quality and positioning signals. They are also stimuli th...

Workshops

LILLIAN CHENG

PARTNERING WITH SALES

PARTNERING WITH SALES: Best Practice for Price Execution Your pricing team can set great t...

Workshops

JOANNE SMITH

VALUE-BASED PRICING AND THE QUANTIFICATION…

VALUE-BASED PRICING AND THE QUANTIFICATION OF DIFFERENTIATION VALUE More firms and their p...

Workshops

STEPHAN M. LIOZU, Ph.D., CPP

THE VALUE INNOVATION PROCESS

THE VALUE INNOVATION PROCESS: Insights from Sparse Data Pricing is a critical success fact...

Workshops

STEVEN FORTH

DESIGNING CUSTOMER SEGMENTATION AND DISCOUNT STRUCTURE

As a Pricing Leader, you have noticed inconsistencies with customer pricing across the org...

Workshops

NANCY DEHNER

DESIGNING AN INTELLIGENT APPROACH TO PRICING…

DESIGNING AN INTELLIGENT APPROACH TO PRICING THROUGH SYSTEMS, SCIENCE, AND HABITS In worki...

Workshops

VALERIE HOWARD

BEST PRACTICES IN PRICING AND MONETIZING SOFTWARE

This workshop is designed for intermediate-level pricing and marketing experts that are re...

Workshops

SCOTT MILLER

NEGOTIATION SKILLS FOR PRICERS AND SALES

NEGOTIATION SKILLS FOR PRICERS AND SALES: Combating Professional Procurement Tactics Busin...

Workshops

LYDIA M. DI LIELLO