BEST PRACTICES IN PRICING AND MONETIZING SOFTWARE
(level 300, B2B & B2C Themed)
Wednesday Workshop #8 – October 24th
This workshop is designed for intermediate-level pricing and marketing experts that are responsible for developing pricing and monetization strategies for their company’s software offerings. Whether its business-to-consumer (B2C) or business-to-business (B2B) (small to large enterprise), this workshop will ensure participants can improve and optimize their organization’s software pricing
and monetization practices using proven best-in-class approaches and leading-edge price evaluation tools. With a strong focus on Software as a Service (SaaS) (single and/or multi-tenant), the workshop will also highlight case study examples and allow attendees to openly discuss approaches that directly address software pricing challenges and needs within their own organization.
Workshop topics will include the role of pricing in software product management, an introduction to software project management (SPM) frameworks, understanding and measuring software value, applying price-value measurement tools, software delivery models, ‘The SaaS Iceberg TCO’ tool, developing pricing strategies for new and migrating clients, optimizing subscription pricing, monetizing software through packaging design, and selecting the right value-based subscription metrics.
Attendees will learn:
Best practices for software product management (SPM) and the role pricing plays
How to apply price-value measurement tools to understand and define software value
How to optimize software pricing through subscriptions, new clients and migrating clients
SCOTT MILLER, CPA, CMA
Director, Global Software Pricing Strategy, CGI