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BUILDING A WORLD CLASS SUBSCRIPTION OFFER

BUILDING A WORLD CLASS SUBSCRIPTION OFFER

The subscription economy is booming. Recent estimates indicate double digit, and in some sectors triple digit, growth. Developing recurring subscription businesses are now common for all companies, from startups to well established companies, across all industries. The products go beyond the traditional software and roadside assistance solutions and increasingly include leveraging the internet to provide data, monitoring, service and even hard goods. But in order to be successful, companies must address fundamental offer and pricing strategy, operational and financial planning critical success factors.

In this workshop, attendees will learn best practices for building a world-class subscription pricing offer. We will review some of the common B2B and B2C subscription models utilized today. We will then examine best in class approaches to developing offers, metrics and value-based pricing strategies. Finally, we will provide you with the steps and knowledge necessary for building a financial planning and forecasting model to ensure a successful transition to and/or launch of your subscription pricing model.

Attendees Will Learn:

  • Some of the common B2B and B2C subscription models used today
  • How to successfully launch your new offer
  • Best in class approaches to developing your offer, metric and value-based pricing strategy

LEVEL 500 COURSE | B2B AND B2C THEMED

KIRK JACKISCH

Vice President, Pricing Strategy and Management, Pricing Solutions Ltd.

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