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Channel Pricing: Incenting Win-Win…

Channel Pricing: Incenting Win-Win…

Channel Pricing: Incenting Win-Win Channel Partner Behavior

Channel Pricing is one of the most complex and under-represented areas of pricing.  In this workshop, George Faris and Ben Blaney will outline ways for pricing people to approach this thorny subject.  Many organizations in different verticals struggle with pricing into and through channels.  The session will teach a new fundamental framework for companies to organize around coherent thinking.

Activities will include mapping of channels and identifying conflict, and data supports channel decision making.

With the presenters’ experience in industry, plus their vision and creativity, this session will translate real-world problems into perspectives applicable in any environment.

Level 500 Course

Attendees will learn:

  • A way of incenting “win-win” channel partner behavior

  • A framework for measuring channel partners

  • How to maintain appropriate differentiation between and within channels

Ben Blaney, CPP

Strategic Consultant, PROS

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George Faris

Strategic Consultant, PROS

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