Dollarizing Differentiation Value

Dollarizing Differentiation Value

The dollarization of differentiation value is at the heart of value-based pricing. Join this one-day workshop to learn the 6 steps of value-based pricing and to discover a realistic approach to the science and art of dollarization. You will discover multiple case studies and go through short dollarization exercises. At the end of the workshop you will learn how to operationalize dollarization in your business and your culture. Participants receive a signed copy of Stephan’s latest book called “Dollarization of Differentiation Value”.

Level 200 Course

Attendees will learn:

  • The 6 steps of value-based pricing

  • The science and art of dollarization

  • What to dollarize and when to use numbers in value-propositions

Stephan M. Liozu, CPP

Chief Value Officer, Thales Group

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