Array
(
)
        

Economic Value Estimation in the Digital Age

Economic Value Estimation in the Digital Age

Economic Value Estimation in the Digital Age: How Manufacturing Companies Should Enhance Their Earning Logics

The best business-to-business (B2B) enterprises win by selling differentiated products and services and implementing value-based pricing strategy. They win profitably by realizing prices that reflect the customer value of their differentiation. EVE (Economic Value Estimation) is an important step in the B2B value management cycle of value creation, value pricing, value communication and value selling. This workshop will focus on the process, the technique and the use of EVE as important instrument to understand, communicate and sell your differentiated value.

Beyond EVE itself, recent case studies from manufacturing will help reviewing concrete ways of sharing economic benefits with customers by adapting their contract terms and invoicing models. We will discuss how to use digital data to create unique benefits for customers. Finally, we will explore how to share the benefits of Digitally Enabled Services by defining new earning logics. In short, attendees will learn the necessary steps to perform Economic Value Estimation in their own organizations.

 

Workshop level: 300
(Thursday, 29 November)

Attendees will learn:

  • How to use EVE as value pricing technique for B2B products and services

  • How to use digital data in the manufacturing space to create unique benefits for the customers

  • How to share the benefits of Digitally Enabled Services by defining new earning logics

Olivier Dallemagne

Strategy Director, Monitor Deloitte

View Bio

Björn Willemsens

Director, Deloitte Consulting Switzerland

View Bio