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Pricing Into Channels

Pricing Into Channels

Channel Pricing is one of the most complex and under-represented areas of pricing.  In this workshop, George Faris and Ben Blaney will outline ways for pricing professionals to approach this thorny subject.  Many organizations in different verticals struggle with pricing into and through channels.  The session will teach a new fundamental framework for companies to organize around coherent thinking.

Activities will include mapping of channels, identifying conflict, and data supports channel decision making.

With the presenters’ experience in industry, plus their vision and creativity, this session will translate real-world problems into perspectives applicable in any environment.

Workshop level: 500
(Wednesday, 6 December)

Attendees will learn:

  • A way of incenting “win-win” channel partner behavior

  • A framework for measuring channel partners

  • How to maintain appropriate differentiation between and within channels

Ben Blaney, CPP

Strategic Consultant, PROS

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George Faris

Strategic Consultant, PROS

View Bio