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Pricing New Products: Developing a Pricing Strategy…

Pricing New Products: Developing a Pricing Strategy…

Pricing New Products: Developing a Pricing Strategy that Captures Your Product’s Value

There are 4 common mistakes made when pricing new products:

  • People think pricing is just the price level
  • Decision making omits voice of the customer
  • Pricing decisions are made too late
  • Important stakeholders are not included in the process

Each of these mistakes can result in a sub-optimal pricing strategy that can affect the success of your new product, something that you certainly want to avoid!

This one-day workshop will cover the steps necessary for Pricing New Products, covering the 4 common mistakes and including a method for uncovering the attributes most important and highly valued by your potential customers to assist in developing your value based pricing strategy. Garnering on 15 years of experience, this session is designed for you to leave with actionable steps to follow for Pricing New Products in your business.

Attendees will learn:

  • The elements of a pricing strategy that should be considered

  • The information you will need to make your decisions

  • The ideal timing of each decision

  • The colleagues that should be included in the decision

Holly Krafft

Vice President, Analytics & Strategic Pricing, RELX Group

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