PRICING OPERATIONS FOR SUSTAINED PROFITABLE GROWTH
(level 600, B2B & B2C Themed)
Tuesday Workshop #5 – October 23rd
Companies with a legacy of weak price execution miss the rare opportunities for innovation and are at a grave disadvantage when faced with disruption. New product introduction, organization (re)design, big data solutions, and other strategic investments – all of these can fall short without solid pricing operations. The hard-earned customer value diminishes when sellers perceive risk due to
inconsistent pricing. Smart companies seeking competitive advantage can regain control by improving their pricing operations. Despite the ever-changing marketplace, pricing leaders can achieve pricing excellence and unlock the hidden pricing factory within their organization through continuous improvement methods adapted specifically for pricing.
In this workshop, we will discuss a breakthrough approach for bringing profitable growth, one that can systematically eliminate pricing-related risks, such as alienating customers or losing share to competitors. We will also review a framework for keeping senior management and key internal stakeholders engaged with shared objectives and a spirit of continuous achievement in order to facilitate sustained profitable growth through pricing.
Attendees will learn:
How to unlock the Hidden Pricing Factory within your organization
How to secure trust and organizational support with evidence-based assessment
How to sustain profitable growth despite changes in your company’s internal and external environment
Managing Director, Sodhi Pricing Associates