Array
(
)
        

PRICING WITH CONFIDENCE

PRICING WITH CONFIDENCE

PRICING WITH CONFIDENCE: PRICE INCREASE PLANNING AND EXECUTION

(level 200, B2B & B2C Themed)
Tuesday Workshop #2 – October 23rd

Don’t be the pricer who doesn’t understand how tough the market is and who isn’t respected by sales. Don’t be the one who institutes a price increase without thorough preparation, both internally and externally. Instead, be the pricing manager who gets 100% of the customers to accept the increase without losing one of them.
Erin Cihak will lead attendees with examples showing how to retain customers and improve profits. Attendees will gain the tools and know-how to prepare for and effectively execute a price increase that both customers and salespeople can respect. A successfully planned and implemented price increase can be a path to improved, trusting relationships both inside and outside the company.
We will discuss how to develop an internal communications plan based on learnings gleaned from stakeholder analysis, how and when to engage sales, and how to help executive and sales teams plan for difficult customer conversations.

Attendees will learn:

  • How to use value to determine how much of a price increase is warranted

  • The internal and external elements to consider when building a plan for a price increase

  • How, when, and what to communicate with customers, including tailored approaches based on customer type

Erin Cihak

Director, Holden Advisors

View Bio